THE TASK
To bring a much needed fully fledged giftware offering to the Warhammer masses. This was a market huge in untapped potential.
HOW THIS WAS ACHIEVED
The Warhammer fanbase are willing to spend big, so I went big on the detail! Distressed patterns, silver metallics and debossed finishings were implemented across the board to reflect the gritty and dark feel of the Warhammer universe. I worked closely with the licensor to ensure we drew on the factions, quotes and imagery that would appeal most to the loyal fanbase.
To bring a much needed fully fledged giftware offering to the Warhammer masses. This was a market huge in untapped potential.
HOW THIS WAS ACHIEVED
The Warhammer fanbase are willing to spend big, so I went big on the detail! Distressed patterns, silver metallics and debossed finishings were implemented across the board to reflect the gritty and dark feel of the Warhammer universe. I worked closely with the licensor to ensure we drew on the factions, quotes and imagery that would appeal most to the loyal fanbase.
