THE TASK
The introduction of a new activity box format, range and Kawaii themed title. The challenge was to really sell the theme and content of the product, whilst working with a relatively small area to create that impact.
HOW THIS WAS ACHIEVED
Lively typography and imagery, combined with a vivid colour scheme. Thought was put into ensuring that visibility of key callouts were maximised on shelf, allowing for sufficient tolerance around the lock and key.
The introduction of a new activity box format, range and Kawaii themed title. The challenge was to really sell the theme and content of the product, whilst working with a relatively small area to create that impact.
HOW THIS WAS ACHIEVED
Lively typography and imagery, combined with a vivid colour scheme. Thought was put into ensuring that visibility of key callouts were maximised on shelf, allowing for sufficient tolerance around the lock and key.
