THE TASK
To design a range that expands its appeal from a niche of comic book fans to a wider ranging female audience.
HOW THIS WAS ACHIEVED
A more fashionable look, refined colour palette and a real emphasis on female positive quotes were introduced. The Wonder Woman symbol has a strong presence across the range, acting as a universal symbol of female empowerment.
To design a range that expands its appeal from a niche of comic book fans to a wider ranging female audience.
HOW THIS WAS ACHIEVED
A more fashionable look, refined colour palette and a real emphasis on female positive quotes were introduced. The Wonder Woman symbol has a strong presence across the range, acting as a universal symbol of female empowerment.
